GOFY& is a series dedicated to showcasing the diverse talents of South East Asian artists through partnerships with lifestyle brands.

Through exhibitions, collaborative merchandise collections and more, GOFY& is a platform for emerging SEA artists to connect with broader audiences by infusing art into everyday life. 

Melting Thresholds (GOFY& Sweet Cheeks)

Step into a realm where imagination and creativity dissolve boundaries as GOFY& presents Melting Thresholds. Featuring works by four South East Asian artists: Shu, Nina Sach, Money Wang, and Jaeyyelle, the exhibition invites you to explore the liminal spaces between reality and the surreal, uncovering the transformative power of dreams and the infinite possibilities they inspire.

Set within Sweet Cheeks, an artisan gelato haven renowned for its whimsical and innovative flavours, the exhibition weaves hidden faces, fuzzy memories, and reflections on identity into a landscape that challenges perceptions and inspires deeper contemplation of thresholds within our everyday life.

Exhibition runs 17 May – 14 September 2025

Location: @sweetcheeks.sg

Supported by: Objects of Comfort, Riau Candle Co.
Art Prints Partner: Brilliant Prints Singapore
Hotel Partner: Naumi Hotel Singapore
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Crossfade (GOFY& Draft Land Singapore)

Crossfade is a vibrant celebration of cultural fusion, featuring the works of three emerging Indonesian visual artists: Cokorda Martin, Refli, and Yoel Kristiandi.

Set against the eclectic backdrop of Draft Land, an award-winning cocktails-on-tap bar from Taiwan, the exhibition delves into the intricate interplay between tradition and modernity, Indonesian and Chinese influences, and the playful intersection of diverse creative expressions.

Together, these artists create a crossfade—a seamless transition between the old and the new, East and West, and the playful and profound. Draft Land transforms into a canvas for this cultural symphony, where each brushstroke, character, and story weaves into a larger narrative of shared heritage and innovative expression.

The exhibition ran from 7 Oct – 22 Dec 2024

Location: @draftlandsg

Supported by: Embassy of the Republic of Indonesia in Singapore, Citilink Indonesia and Garuda Indonesia
Art Prints Partner: Brilliant Prints Singapore
Hotel Partner: Naumi Hotel Singapore
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Housewarming (GOFY& JUICE)

Housewarming features Charmaine Tan, Jill Tran and PRAWR, three artists hailing from various parts of South East Asia.

The exhibition unites the artists’ personal dreams for a home, a reenacted sanctuary situated within the newly-opened doors of The Studio by JUICE, a homegrown wine bar.

Recontextualising the space as their own homes, or an extension of a friend’s house, the artists assume the roles of hosts and inhabitants, orchestrating a performance that evokes allusions and suggestions to different memories, experiences and places as a metaphorical reenactment of the layered essence of a home.

The exhibition ran from 8 June – 4 Aug 2024

Location: @thestudio.byjuice

Art Prints Partner: Brilliant Prints Singapore
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