GOFY is a curated platform that spotlights Southeast Asia’s most compelling visual voices through limited edition prints, artist-led merchandise, and sharp cultural storytelling.

Rooted in the region but open to the world, we believe Southeast Asia doesn’t need translation — it needs framing.

We work closely with a handpicked roster of artists to curate drops that are bold, meaningful, and collectible. Each work reflects the complexity of where it comes from: layered, local, and unapologetically modern.

We’re not a marketplace. We’re a scene.

And when we feature someone, it means something.

Our Team

Left to Right: Jason Ho (Co-Founder & Head of Business), Tiffany Soh (Co-Founder & Curator), Akanksha Arun (Retail & Operations)
Custom Illustration

Things We Make

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Custom Illustration

Things We've Done

  • A Gift to Singapore (2025)

    In celebration of Singapore’s 60th birthday, A Gift to Singapore was a digital campaign featuring 60 original and free-to-download mobile wallpapers created by emerging artists from Singapore and beyond. The campaign transformed everyday mobile screens into spaces of creative expression, personal memory, and national pride.

    Supported by Singapore Global Network

  • Programmes at GIF Fest (2023)

    In line with GIF Fest's theme of "Imperfect", we curated a series of programmes that explored society’s perspectives towards the spectrum of imperfection and perfection. The programmes included talks on AI, digital mixed media, animated storytelling and more, as well as workshops for children.

    Produced for Eyeyah's GIF Fest 2023 supported by Design Singapore

  • Space Out! (2022)

    Curated and produced by GOFY, we brought free immersive Art x Tech experiences to the public, right in their neighbourhood. Installations included a series of VR painting artworks by local creators, an AR art mural and a large-scale outdoor interactive light projection.

    Supported by National Arts Council and Downtown East

  • Kampong G(e)lamorous (2022)

    A “phygital” art installation experience that aimed to educate the public on Kampong Gelam’s vibrant history. Featuring a series of AR-enhanced artworks by emerging local artists, we told a modern story inspired by the rich and bustling history of the precinct. The artworks were accompanied by an interactive website that featured historical information and archival images.

    Supported by National Heritage Board

  • Project #QRArt (2020)

    A community initiative during Singapore's COVID-19 Circuit Breaker phase, that reimagined SafeEntry posters with art, to make contact tracing more fun and engaging for the public. The poster templates were made free to download, for businesses to insert their own QR codes.

    Supported by Our SG Fund

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